{"product_id":"suds-it-purple-horse-grooming-natural-brightening-purple-shampoo","title":"Suds It Purple – Horse Grooming Natural Brightening Purple Shampoo","description":"\u003cdiv style=\"line-height:1.6; font-size:15px; color:#333;\"\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003eFor white socks, silver coats and show-day glow-ups. Suds It Purple is a natural, botanical-based brightening shampoo made specially for light and white coats. Its gentle purple hue helps reduce the look of yellowing and dullness, supporting a fresher, more vibrant appearance without harsh whitening chemicals or bleaching agents — no stripping, no unwanted staining when used as directed. Made from plant-derived cleansers and conditioning botanicals, it leaves the coat feeling soft, clean and naturally luminous. Perfect for greys, paints, palominos, and those iconic white legs that attract every bit of dirt in the paddock.\u003c\/p\u003e\n\n\u003ch4 style=\"font-size:13px; text-transform:uppercase; letter-spacing:0.04em; margin:20px 0 8px; color:#333;\"\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul style=\"margin:0 0 16px; padding-left:18px;\"\u003e\n\u003cli style=\"margin-bottom:5px;\"\u003eNatural, plant-derived formula, gentle on sensitive coats\u003c\/li\u003e\n\u003cli style=\"margin-bottom:5px;\"\u003ePurple colourants help enhance the appearance of white and light-coloured areas\u003c\/li\u003e\n\u003cli style=\"margin-bottom:5px;\"\u003eLeaves hair fresh, soft and vibrant\u003c\/li\u003e\n\u003cli style=\"margin-bottom:5px;\"\u003eWon't stain coats, skin, rugs, hands or surfaces when used as directed\u003c\/li\u003e\n\u003cli style=\"margin-bottom:0;\"\u003eNo bleaches, no harsh detergents, rinses clean with no residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4 style=\"font-size:13px; text-transform:uppercase; letter-spacing:0.04em; margin:20px 0 8px; color:#333;\"\u003eHow To Use\u003c\/h4\u003e\n\u003cp style=\"margin:0 0 16px;\"\u003eApply to a wet coat and massage evenly. For enhanced brightening, leave on for 1–5 minutes before rinsing. Repeat if needed. Avoid eyes, face and sensitive areas. Patch test before first use.\u003c\/p\u003e\n\n\u003cp style=\"margin:0 0 6px; font-size:13px; color:#555;\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Aqua, plant-derived cleansers, conditioning agents, natural colourants, natural fragrance, preservative.\u003c\/p\u003e\n\u003cp style=\"margin:0; font-size:13px; color:#777;\"\u003eCosmetic product, not a veterinary treatment — discontinue use if irritation occurs.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Horse Queened","offers":[{"title":"500ml","offer_id":47957483290773,"sku":null,"price":29.95,"currency_code":"AUD","in_stock":true},{"title":"1000ml","offer_id":47957483323541,"sku":null,"price":56.95,"currency_code":"AUD","in_stock":true},{"title":"5L Bulk","offer_id":47957483356309,"sku":null,"price":165.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/1270\/7989\/files\/Untitled_design_83_1.jpg?v=1791407130","url":"https:\/\/shop.horseypeople.com.au\/products\/suds-it-purple-horse-grooming-natural-brightening-purple-shampoo","provider":"Horseypeople","version":"1.0","type":"link"}